We've probably all heard horror stories about businesses that offered deals on Groupon or similar sites, only to lose a lot of money on a promotion that didn't bring in any repeat customers. Now a startup called CauseRocket is launching an alternative to the standard daily deal, one that could avoid those horror stories and also raise money for cause-based organizations. The idea comes, in part, from founder and CEO Faisal Qureshi's past experience founding and running Offermatic, a Kleiner Perkins-backed startup allowing merchants to deliver targeted deals based on your credit card purchases (TechCrunch's Jason Kincaid described it as "the freak love child of Mint, Groupon, and Blippy"). Qureshi says he didn't realize how long it would take to sell merchants on the deals, and ultimately, he shut the company down and returned the investors' money.Source: http://feedproxy.google.com/~r/Techcrunch/~3/7Urxh_Ewlf8/
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